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Catch a Wave of Happiness

Summer 26 · Beach Bound

Designed in California, worn wherever the sun shows up. Pick the day you're packing for, the shirts follow.

Rainbow Bay
6:12 AM · Tuesday

Shop Beach Bound
Women owned · Fresh made · Water-based inks

Beach Bound

Sunshine, surf and a little tropical thrown in. These are the ones going in the bag first.

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Palm Trees & Last Light

$29

Palms, a fading sun and nowhere you need to be. Made for beach walks, warm nights and that permanently-on-vacation feeling.

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Fresh-picked Color

$29

Daisies, sunshine and a little retro Cali soul. An easy one for beach days, market mornings and everything after.

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Beach State of Mind

$29

You don’t technically need an ocean nearby. But sandy feet, sun on your shoulders, salt in the air and a long afternoon certainly help.

Pack for the day, not the drawer

Same beach day, three different times. We did the matching, you just pick the vibe.

5:45 — 8:00
DAWN PATROL

Cold water, empty line-up, coffee after. Three pieces you can pull on in the dark.

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Shop the set · $124
10:00 — 4:00
BEACH DAY

Sandy feet, shade at noon, nothing on the calendar. Tank, cover-up, cap.

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Shop the set · $96
5:30 — Late
SUNSET & AFTER

The air drops ten degrees and nobody goes home. Hoodie, long sleeve, the good socks.

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Shop the set · $138

Where the designs come from

These designs started as a moment I lived, not a trend I found online. So what you're wearing has a story behind it.

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You Just Have to Paddle Harder.

My first real sunset surf. I made it past the break, just as the sky started to glow, and got some unexpected advice from a grumpy grom

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Cute Board!

I didn’t want a pink board. I was actually a little embarrassed by it. Turns out Coco was exactly the board I needed.

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Nobody Had to Say a Word.

Every evening, people would find their way to the sand to watch the sun go down. No plans, no invitation. Just strangers stopping for the same few minutes of sky.

Born in California · lives in Coolangatta

Moxi is the nerve to paddle out. Cali is the calm you feel past the break. The brand found itself one night after a post-surf taco run. Getting renamed again, this time it stuck. One woman, a love for design, a surfboard, and nature as her muse. That's the whole operation.

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Hi, I'm Kim

One person

I grew up in Northern California and lived in San Francisco for 20 years, but found my soul in San Diego, and now call Southern Gold Coast home. I'm out in Rainbow Bay most mornings, taking it, in catching a few waves and thinking about my next design. A design degree, a surfboard, and a printer that only runs when you order. I draw what I see out there and put it on things I'd wear all summer.

If something arrives and it isn't right, you're emailing me, not a help desk.

Kim

Read My Story

WHAT THEY SAY · 400+ REVIEWS

"Kim wrote back in an hour. The tank is the softest thing I own."

RACHEL M. · VERIFIED · DAISY CLUSTER TANK

INDEPENDENT

Women owned, one person deep.
No corporate machine behind it.

FRESH MADE

Printed when you order it,
because waste isn't a vibe.

WE CARE

Water-based inks, ethical make,
and a real person if it's not right.

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Kim
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